Al Manerson is the visionary and CEO of BluRaffe Entertainment Group. Manerson specializes in A&R, promotions, marketing, sales and production. With Manerson at the helm, BluRaffe artists have written, recorded, and/or produced several successful projects. Manerson has experience working projects in various music genres. Manerson helped develop and manage hip-hop duo, Audio Push, who released ‘Teach Me How to Jerk’ in 2009. In 2013, Zendaya released her self-titled debut album. Manerson was an executive producer; Her debut single, “Replay”, was certified Platinum and sold over 1.2 million copies. When managing Mint Condition, Manerson facilitated the collaboration between, hip-hop artist, Wale and Stokley, lead singer of Mint Condition and two-time Grammy nominee. This partnership led to the production of Wale’s certified Gold album, The Gifted (2013). Recently, Stokley, released his first solo album. He has over 1 million Spotify streams and peaked at #3 on the Billboard Adult R&B chart, behind Childish Gambino and Bruno Mars; Stokley is still on the chart at #10. In addition, Manerson used his expertise to secure a bottled-water endorsement for Stokley. Presently, BluRaffe is gearing up to write and produce music for two film projects, Best of Enemies and Harriet Tubman, where Manerson will serve as music supervisor.

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BluRaffe Entertainment Group offers project-based service for established artists tired of the traditional route and emerging artists who want control. Our dedicated team has over 20 years of experience managing global campaigns. Our services will allow you the freedom to focus on creating great music & engaging with your fans:

PROJECT MANAGEMENT - Manage the recording, production, radio support, marketing plans, timeline, budget, distribution, hired teams, advertising, pre-order retail, brand integration, lifestyle marketing, and more.

We build radio & video promotion planS & budgetS, hire teams that manages and drive adds. We have access to resources and outlets, across the country, that will promote music videos regionally and nationally. BluRaffe Entertainment Group has existing partnerships with music programmers to solicit airplay (i.e. MTV, Revolt, Centric, BET) and provide bi-weekly and monthly tracking.

Placements include TV, Film, Trailer, Commercial, Game, Apps and much more.

VIDEO TREATMENT AND CONSULTING - We have the capability to create a well-produced video that will add value to any client and prove cost effective (Note: stylist and make-up artist is included).

We customize marketing plans to ensure every release has a powerful campaign strategy. Assist with social networks, online marketing, brand integration, technology, tour marketing & development. Our cross marketing/branding strategies place music products in retail, entertainment, and hospitality locations (i.e. AMC Theaters or Westfield Malls).

 - Work with a wide variety of external PR companies & find the best match for each campaign (i.e. blogs, TV, print, interviews, and performances).

 DISTRIBUTION - We guide clients through the digital process and negotiate distribution deals. We help coordinate their digital properties, employ best practices to maximize impact of digital tools, and assess new and existing tech partners to ensure that clients are utilizing every technological advantage for success.


BluRaffe Entertainment Group is a reliable leader in creative music supervision, music clearance and licensing, We work intimately with each client to create an effective, comprehensive, and successful music plan in a variety of media platforms, including: Film, Television, Documentaries, Video Games, Commercials and the Internet. We can tailor our services to suit the Production’s needs. From creative development through to post production, we will work with you to find the best creative and business solutions relating to the music for your project

Project Budgeting and Management; Script Breakdown and Project Conceptualization; Selection and Placement of Songs; Negotiation, Licensing and Clearance of SongsComposer and Music Editor Solicitation, Selection and Fee Negotiation; Research, consultation and coordinate appropriate recording artists (on & off camera); Liaison between recording artists, record companies, production and music department; Work closely with director/producers and composers.